The Homepie EDGE | Part 2: Marketing and Engaging with Buyers

The GIST: Action Items

Invest in great photos: Use a wide-angle lens and proper lighting to create a compelling online presence.
Write a short, engaging description: Tell a story about the home and its best features, keeping it under 250 words.
List on the MLS: Use Homepie's PRO package to get maximum exposure on major websites like Zillow and Realtor.com.
Prioritize safety: Never show the home alone, and pre-screen buyers to ensure they are serious and qualified.

Marketing and Engaging with Buyers

A home's first impression is made online, so high-quality photos are a must.¹⁶ A set of professional photos is a wise investment, but a seller on a budget can follow a few DIY tips to get great results. Use a wide-angle lens for every shot, and shoot on a bright, sunny day with all lights on.¹⁵ A good listing description should be a compelling story about the home, starting with an attention-grabbing headline and highlighting unique features.¹⁸ Descriptions should be concise and under 250 words, as buyers are unlikely to read long texts.¹⁸

The Homepie platform is a seller’s digital command center, streamlining the entire marketing process.¹ The free

BASIC listing includes a showing scheduler, live chat, and an AVM pricing algorithm. A major limitation of traditional FSBO is that sellers often fail to market their property proactively. To overcome this, Homepie offers an upgrade to the PRO package for a one-time fee of 399 dollars, which provides a 6-month MLS listing, giving the home maximum exposure to a massive buyer pool and on major websites like Zillow and Realtor.com.¹

Package	Cost	Key Features	Benefit to FSBO Seller
Basic	Free	Digital Offer Negotiation, AVM, Showing Scheduler, Live Chat, Document Storage.¹	A low-risk way to test the market with essential tools to manage a sale.¹
PRO	$399 one-time fee	All Basic features, plus MLS Listing (6 mo), exposure on Zillow & Realtor.com, Seller E&O insurance.¹	Maximizes online exposure and buyer reach, addressing the most common FSBO marketing failures.² Adds a layer of legal protection.¹
LUX	1% Listing Fee w/minimums	All PRO features, plus Licensed Agent Guidance, Expert Pricing Analysis, Professional Photography.¹	Provides professional guidance and high-quality marketing materials, further reducing the risks of FSBO.¹

During showings, be prepared to point out a few key highlights and answer questions, but avoid hovering.³ Safety is a major concern, and a seller should never be alone with a potential buyer.² It is also crucial to pre-qualify buyers by asking for proof of pre-qualification from a mortgage lender, which ensures you are dealing with a serious prospect and avoids wasted time.²

NEXT > Go to Homepie EDGE | Part 3: Getting from Contract to Closing

------------------------------------------------------------------------

This Homepie EDGE 4 part series references data found in the following links, as of publishing date of 8.12.2025:

Based on the research, here is a list of the cited references from the article: